13 hours

Mgr, Digital Sales

Tribune Company
Metairie, LA
  • Job Code
    2018-48676
Careers Center | Mgr, Digital Sales
  • Mgr, Digital Sales

    Location US-LA-Metairie
    Posted Date 1 month ago(12/11/2018 10:40 PM)
    Job ID
    2018-48676
    Category
    Digital
  • Overview

    The Digital Sales Manager is an integral part of our sales management team.  This position is directly responsible for achieveing digital revenue goals and budgets against our multiple digital content and audience extension platforms, including station website, apps, social media and third party partnerships.  In achievement of budget the position works in tandem with the Local Sales Manager and National Sales Manager to directly and indirectly influence all sellers, setting account executive digital goals and leading revenue efforts.

     

    Responsibilities

    • Create strong business relationships and develop a sense of team with the AE’s and sales leadership to assist all with prospecting, building plans, negotiating and closing deals. This includes creation of revenue producing ideas that connect our advertiser goals to our multimedia digital properties.
    • Develop and sustain a business plan to exceed the station’s digital sales budget.
    • Actively lead and direct digital inventory management and pricing strategies.
    • Forecast revenue accurately. Produce reports as needed.
    • As the responsible party for digital margin, be involved in or set up clear guideposts for all digital campaigns.
    • Build a winning, positive and passionate digital sales culture by leading through example.
    • Act at a partnership/consultative level as an expert in digital advertising with account executives, agencies, and advertisers to drive digital performance for all stakeholders.
    • Conduct digital training, and overall coach to cross-media revenue best practices.
    • Ensure all digital presentations, solutions, and go to market sales plans reflect professionally and well on the company.
    • Partner with News, Creative Services and other station departments to support the overall growth of our digital audiences.
    • Engage with your corporate digital support team, activate on any company wide sales initiatives and group sales projects.
    • Work with 3rd party vendors to support digital initiatives including ad operations, creative, marketing services, analytics partners, contesting and email programs, lead generation, search, and others.

    Qualifications

    • Digital experience a must, digital advertising sales pred.
    • Sales management experience a plus.
    • Ability to translate and communicate problems into opportunities.
    • Presentation experience, excellent written and verbal communications essential.
    • Creative thinking essential.
    • Ability to manage multiple projects, manage time wisely, and prioritize projects and people.
    • Strong computer skills, proficiency in PowerPoint, screen sharing, Excel, social media, etc.
    • Some technical skills to work with ad tags, analytics, campaign tools.
    • Must be willing to submit to a background check.
    • Must have unrestricted authorization to work in the United States.

     

    Equal Employment Opportunity

    #TBMB

    Company Info

    Tribune Media Company (NYSE: TRCO) is home to a diverse portfolio of television and digital properties driven by quality news, entertainment and sports programming. Tribune Media is comprised of Tribune Broadcasting's 42 owned or operated local television stations reaching approximately 50 million households, national entertainment cable network WGN America, whose reach is more than 77 million households, and a variety of digital applications and websites commanding 54 million monthly unique visitors online. Tribune Media also includes Chicago's WGN-AM, the national multicast networks Antenna TV and THIS TV, and Covers Media Group, an unrivaled source of online sports betting information. Additionally, the Company owns and manages a significant number of real estate properties across the U.S. and holds a variety of investments, including a 31% interest in Television Food Network, G.P., which operates Food Network and Cooking Channel.

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    Posted: 2019-01-21 Expires: 2019-02-20

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    Mgr, Digital Sales

    Tribune Company
    Metairie, LA

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